Business-to-Consumer Communications

edited January 2023 in Why Use XQ

Direct marketing and transaction data via email have become commonplace for companies big and small. Due to identity breaches, government regulators are enforcing new privacy standards such as California Consumer Privacy Act of 2018 (CCPA) and General Data Protection Regulation (GDPR).  

XQ is able to help enterprises continue to utilize email for marketing and transaction functions by enforcing different policies for different functions.  For example, marketing messages can have a simple expiry while transaction data must require customer identity authentication. From a risk mitigation perspective, every consumer message has a different encryption key ensuring that if a breach does happen, it's limited to a few individuals and not the entire customer list. 

XQ supports a number of key compliance features such as message-based encryption/revocation, identity verification, policy-based expiration, geo-read receipts, and support of cloud-based KMS, including Amazon’s KMS. Additionally, XQ enables enterprises to add a per-message password that is only known to the sender and receiver for privileged communications.

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